LuLaRoe, a direct-selling clothing company, is facing a lawsuit in Washington State for allegedly operating a pyramid scheme. The Washington State Attorney General, Bob Ferguson, claims the company enticed consultants with deceptive promises of high profits and easy returns on unsold inventory. Instead, many consultants accumulated debt and unsellable stock. LuLaRoe’s business model targeted stay-at-home mothers and others seeking supplemental income, requiring an “onboarding” fee up to $9,000 to become consultants. A primary ethical issue lies in LuLaRoe’s sales strategy. The company allegedly focused more on recruiting new consultants, each paying a substantial onboarding fee, than on supporting existing sellers with a marketable inventory. Consultants reportedly had limited choice over the styles and sizes of items they purchased after their initial investment, receiving only pre-selected bundles. Prior to July 2017, LuLaRoe’s compensation model awarded bonuses based on the recruitment of new sellers, violating Washington’s Antipyramid Promotional Scheme law. The ethical framework violated here includes principles of honesty, transparency, and fairness in business practices. LuLaRoe’s misleading promises and recruitment-focused model undermined consultants’ trust and left many financially burdened. Such practices highlight the ethical concerns in multilevel marketing models where profit depends on continuous recruitment, often at the expense of those involved. By promoting these deceptive strategies, LuLaRoe’s approach raises significant questions about corporate responsibility and the exploitation of individuals seeking entrepreneurship. The lawsuit aims to hold LuLaRoe accountable and prevent further harm to vulnerable sellers.