For my 9th DEJ, I would like to make a text-to-world reference based on the text “Transparency and Authenticity: The value of Open Communication.” I feel as though this text has revealed some concerns with current marketing practices, we see taking place in the world (on tv, sign ads, poster ads, even on menu boards). I think it has become normalized to see the marketing of certain products as “professional” when the authenticity of the marketing method should be in question. The section “Transparency across all touch points” says, “We thus avoid images wherever possible. In the rare cases where we feel we need to show images of our product in display cases, we use actual pictures of our products in their wrappers, and we make a concerted effort to choose images so true to life that consumers will feel they got what they saw.” It is interesting that so many fast-food places and restaurant chains take a different approach. It is noticeable that these places actually use these perfect images to give you a visual that leads you to desire/crave the food. I would argue that it actually leads people to be disappointed when their needs aren’t met because their expectations were set so high by the images presented by the fast-food place/restaurant chain. It also begs the question of how authentic the businesses are and what their goals are. Is the customer’s best interest in mind or is the claim to flawlessness all for the brand and the goal to real customers in?