For my tenth DEJ post I chose to reference the reading from Do the Kind Thing. The chapter is on transparency and authenticity in professional settings. This chapter made me consider my experience as an intern and the company I was working with. The company I worked with highly valued transparency within all business units especially the one I was working in, Trivantage, with the marketing team. As a team, we highly valued transparency and held ourselves responsible for quality and ethical marketing to our customers. Out transparency in marketing was a key aspect of doing the job thoroughly as most of our customer were dealing with our product and their projects that heavily affected other individuals lives. This showed me the importance of transparency and why we as a company held this at such a pivotal value. The article gave an example of how fruit and nut granola bars were packaged and the importance of how foods are packaged to showcase their contents and transparency of what customers are purchasing. this made me also think back to my interest of working in marketing and what I can do in my potential career to aid in adding more transparency and authenticity to the marketing world. As a customer, I also value transparency and seeing companies who take this into consideration are strong onces and it is clear that ethics and strong leadership are the foundation. I hope to continue growing in my ethical leadership and it is useful to consider reading such as this one to improve upon this and learn.