William D. Guth and Renato Tagiuchi explore in “Personal Values and Corporate Strategy” the part personal values of executives have in forming business strategy. They say that the “personal values of executives define the purpose, vision, and direction of the firm most importantly.” In this light, making smart decisions at work is connected to having strong personal beliefs. This makes me think of a movie about work experience where the CEO’s strong commitment to sustainability had an instant effect on the company’s long-term goals. Like the CEOs in Guth and Tagiuri’s work, this CEO made decisions based on his or her beliefs, such as investing in green technologies and putting environmental protection first. Personal values that were in line with business strategy helped create a harmonious work environment. This showed how important leadership is in establishing a company’s character and strategic goals. The article’s ideas are very clear in the business world today, especially at companies like Patagonia, whose founder’s commitment to environmental action has had a big impact on how the company works. In line with what Guth and Tagiiri have written, this fits with the idea that the personal beliefs of leaders can affect the direction of a company. Society’s values may change over time, but the idea that leadership values affect business actions is still important, since companies put profits and social responsibility at the top of their list of priorities.

https://hbr.org/1965/09/personal-values-and-corporate-strategy