I would like to make a text-to-text connection between the article on the world’s most reputable CEOs. In this article I found it interesting that it highlighted the importance of corporate responsibility and how that is such a contribution to the success of the CEOs in today’s world. The article states, “There was a time and a place when it was good enough for leaders to deliver on financial performance, new products and innovative agendas, but that paradigm has changed,” he explains. “Social responsibility, employee responsibility and environmental responsibility.” I think it is interesting to see how priorities have changed, and the people of each generation are behind this change all because of their decision to support/engage in the company/business or not.
This article reminded me of another article I read called “A New Era in Corporate Responsibility.” This article highlights how times have changed, and this has caused companies to refine their missions and how they present themselves to the public eye. An interesting statistic says, “87% will purchase a product because a company advocated for an issue they cared about.” I think this speaks to this generation and how we have become empowered to share and advocate for what we want to see in this world, and this has led to a shift in how companies appeal to us. I am curious to explore more into this to determine the ethics behind the choices of this generation and how that influences the marketing and missions within certain companies. How honest are the missions and visions of the companies we know and love. Is it for appeal?